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Reports

Surveys Find Social Media an Increasingly Important Employee Engagement Tool

June 15, 2009

Web 2.0 and Employee Communications Survey (Aon Human Capital Consulting)

From the survey: The Aon survey “results show a much broader use of Web 2.0 media among all generations, whether hourly or salaried, not to socialize, but to get their jobs done. With a broader, multi‐generational audience using Web 2.0 media today, employers have another reason to look closely at harnessing the power of Web 2.0 media and integrating these tools into their internal communications.

This report looks at the emerging role Web 2.0 media has in employee communication and engagement strategies. Employers can resist Web 2.0 media and restrict its use at work or they can leverage its influence and integrate Web 2.0 media into strategies for recruiting, educating, engaging and retaining employees. The point is, employees are using Web 2.0 media at work for work purposes anyway, employers should capitalize on this to enhance their business.”

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Twidiots: The Fact and Fiction of Social Media Demographics

June 15, 2009

Source: Twidiots: The Fact and Fiction of Social Media Demographics, by Augie Ray for Social Media Today

I’m surprised by the amount of ignorance that exists today about Social Media demographics. Considering how easily accessible statistics and studies are, there is no excuse for marketers and those interested in communications to hold incorrect beliefs, make erroneous statements, or base decisions upon outdated assumptions. But whether due to laziness, fear, or bias, some people are saying awfully dumb things about Social Media.

First Twidiot: In an AdAge.com article about Michelob’s use of Twitter, George Hacker, director of the Center for Science in the Public Interest said, “Twitter is for kids, and this is a way to put these brand names in their faces.” (Full disclosure: I do not work with Michelob, but I am involved with the marketing of beer brands; my client has an unwavering commitment and takes constant and proactive steps to target their marketing messages to the appropriate adult audience.)

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Most Valuable Retail Brands of 2009

May 19, 2009

IBDF’s first ‘Annual Report Card’ of the most valuable retail brands in the United States, plus the top 5 in Canada and Mexico. It’s an assessment of the companies that are most successful at managing their brand, as well as a look at those that didn’t make the cut.

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Twitter Reverses Policy Change, For Now. Here's How It Works

May 13, 2009

Source: Twitter Reverses Policy Change, For Now. This is Nuts But Here’s How It Works (UPDATED: Only A Little Reversed) – ReadWriteWeb.

Less than 24 hours after making a major change to the way that Twitter works, the company has reversed the change and thanked users for “helping us discover what’s important!” The new new policy may be just as confusing as the old new policy, but we offer a chart below explaining just how this all works. (Update: See below, this may actually not be a substantive reversal.)

This is no small matter – this is a fast unfolding story

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The Four Stages of a Typical Twitter User

May 11, 2009

There seems to be four natural stages that the average Twitter user goes through from the point of first trying it until the point of fully embracing it and making it a part of daily life. Obviously, not everyone sticks with it and becomes a Twitter devotee, but there’s definitely a growing cadre of people who believe that there’s some magic happening in the Twittosphere.

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Study: Retailers Shift Marketing Dollars Towards Social Media

May 6, 2009

Source: Study: Retailers Shift Marketing Dollars Towards Social Media, Mashable

Although many retailers are reducing their online marketing budgets, spending on social media is falling at a slower rate than spending in other online marketing channels.

Moreover, amongst companies that are weathering the current economic storm and expanding marketing budgets, investments in social media are generally on the rise. This according to a new study released today by The National Retail Federation’s Shop.org and Forrester Research.

Overall, the study found that 30 percent of retailers plan to reduce their online spending this year, while 24 percent plan to increase it and 46 percent are keeping their budgets the same. However, the stats get more interesting when you drill down to how both the successful and the struggling retailers are allocating

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Do You Notice When Your Numbers Go Down?

April 7, 2009

I admit that I do notice when people stop following me on Twitter or remove me as a friend on Facebook. If I see my friends number go down, I do spend some time trying to figure out WHO it was that removed me out of natural curiousity.

Oh all right … it might hurt my feelings a teensy weensy bit. But when you’re as outspoken as I am, it’s inevitable

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