Original Post: 10 Social Media Commandments for Employers, By Gene Connors, Workforce Managment
Employers must implement social networking policies, obtain employee consent for monitoring and conduct their monitoring legally and responsibly. By following these 10 guidelines, employers ensure that their employees can enjoy social media without employer static and interference.
With apologies to Shakespeare, who was quite the networker himself in Elizabethan times, to network or not to network is not the question. Social media is a fact of life for millions of people… [ Read the full article → ]
Original Post: Toby, Ward, Prescient Digital Media
Employees shouldn’t waste too much time on the intranet; social media wastes time; the Internet is a productivity drain. These are common refrains and concerns expressed by many executives, albeit the less educated ones, generally of an older generation, nearing or past retirement.
The exact same concerns were made about employee bathroom breaks, mealtimes, telephone use, etc. General Motors, that great stalwart of financial prudence, used to hire people to time employees when they used the bathroom (source: Negotiate This, Herb Cohen).
“When speaking to clients the… [ Read the full article → ]
Fleishman-Hillard recently conducted a webinar on Seven Social Media Trends for Engaging the Workforce. The material covered emerging trends in the use of social media for internal communications and used examples from best-in-class brands to show how social media is being used behind the firewall to improve employee communication and drive business results.
TREND 1: Mobile Tools
Mobile Messaging
AT&T ExecTxt
- Short-code system sends text messages to employees’ mobile phones
- Opt-in, voluntary
- Employees subscribe to executives/lists of their choice
- Alerts employees to urgent, time-sensitive news and big announcements
If you are a social media strategist, below is social media strategy diagram that you will find extremely useful. Posted by Marc Campman on the Marketing 2.0 network (but originally developed by David J. Carr), it groups the development and roll out of a social media strategy in four distinct phases.
click diagram to open high res version in new window.
Phase 1: LISTEN. In this phase you have to define your… [ Read the full article → ]
