From the category archives:

Strategy

Original Post: 10 Social Media Commandments for Employers, By Gene Connors, Workforce Managment

http://4everydaylife.files.wordpress.com/2009/01/guidelines1.jpgEmployers must implement social networking policies, obtain employee consent for monitoring and conduct their monitoring legally and responsibly. By following these 10 guidelines, employers ensure that their employees can enjoy social media without employer static and interference.

With apologies to Shakespeare, who was quite the networker himself in Elizabethan times, to network or not to network is not the question. Social media is a fact of life for millions of people… [ Read the full article → ]

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Original Posts: Multiple Generations @ Work: What Should You Do Differently?, Are You Ready to Manage Five Generations of Workers?

Does retirement look a little further off now than it did just a few years ago? If you are over 62, odds are you’re putting off retirement at least two to three years, and you may even be planning on working beyond 70. If you’re over 50, and lost 40% or more of your nest egg, you are about twice as likely

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Fleishman-Hillard recently conducted a webinar on Seven Social Media Trends for Engaging the Workforce. The material covered emerging trends in the use of social media for internal communications and used examples from best-in-class brands to show how social media is being used behind the firewall to improve employee communication and drive business results.

TREND 1: Mobile Tools

Mobile Messaging

AT&T ExecTxt

  • Short-code system sends text messages to employees’ mobile phones
  • Opt-in, voluntary
  • Employees subscribe to executives/lists of their choice
  • Alerts employees to urgent, time-sensitive news and big announcements

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If you are a social media strategist, below is social media strategy diagram that you will find extremely useful.  Posted by Marc Campman on the Marketing 2.0 network (but originally developed by David J. Carr), it groups the development and roll out of a social media strategy in four distinct phases.

click diagram to open high res version in new window.

Phase 1: LISTEN. In this phase you have to define your… [ Read the full article → ]

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