Original Post: Toby, Ward, Prescient Digital Media
Employees shouldn’t waste too much time on the intranet; social media wastes time; the Internet is a productivity drain. These are common refrains and concerns expressed by many executives, albeit the less educated ones, generally of an older generation, nearing or past retirement.
The exact same concerns were made about employee bathroom breaks, mealtimes, telephone use, etc. General Motors, that great stalwart of financial prudence, used to hire people to time employees when they used the bathroom (source: Negotiate This, Herb Cohen).
“When speaking to clients the issue of productivity is often a concern,” says Jonas Lood, senior consultant with Prescient Digital Media (intranet consultants / specialists). “I frequently get asked “how do we leverage… ... Continue Reading →
Fleishman-Hillard recently conducted a webinar on Seven Social Media Trends for Engaging the Workforce. The material covered emerging trends in the use of social media for internal communications and used examples from best-in-class brands to show how social media is being used behind the firewall to improve employee communication and drive business results.
TREND 1: Mobile Tools
Mobile Messaging
AT&T ExecTxt
- Short-code system sends text messages to employees’ mobile phones
- Opt-in, voluntary
- Employees subscribe to executives/lists of their choice
- Alerts employees to urgent, time-sensitive news and big announcements
- Reaches the distributed workforce
Mobile Videos and Podcasts
Glidden
- Product line and branding training for mobile sales force
- Gliddent paint reps review
If you are a social media strategist, below is social media strategy diagram that you will find extremely useful. Posted by Marc Campman on the Marketing 2.0 network (but originally developed by David J. Carr), it groups the development and roll out of a social media strategy in four distinct phases.
click diagram to open high res version in new window.
Phase 1: LISTEN. In this phase you have to define your key stakeholders and listen to what they are doing on the web and social arena. Its just like real marketing. Who is your target market, and what do they need… ... Continue Reading →
