From the category archives:

Technology & Systems

Social HR, Self Service Style

by Elizabeth Lupfer on February 7, 2013 · 34 comments

in Featured,Human Resources,Technology & Systems

One of the most important steps to putting social HR in it’s place is to take a look at the employee lifecycle and determining your best opportunities for integration within an HR portal. Doing so drives self-service, relevancy to employees’ every day work and the ability to interact and engage with employees. Effective social HR is more than just building online communities… it’s also about integration of backend data and enabling self-service — improving the way employees help themselves online.

Self service is a driving force in how companies now interact with customers: mobile apps, social technologies, etc. are all enablers of self service. It’s becoming, or has become rather, the norm. So it’s not a stretch to say this same methodology needs to be applied to how organizations interact with its employees. Check out this infographic by ZenDesk that explores why implementing more intelligent self-service technologies is important to business success.

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Creating a Social Intranet where Employees can Learn, Plan and Do

by Elizabeth Lupfer on March 13, 2011 · 71 comments

in Featured,Intranets,Social Business,Technology & Systems

This post is the introduction to a new three part “Learn, Plan and Do” series that explores the use of social technologies to take your intranet to the next level, to create a social intranet. But hopefully you will find that it goes even further.. to not only create a social intranet, but to also introduce your employees to an integrated social experience.

Special note: Proud to say that this post made Ragan’s HR Communicator on March 17, 2011. Thank you everyone for your tweets, retweets and comments. The Social Workplace only truly exhibits the essence of social media when you contribute to it. Thank you!

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Listen Up, Location-based Services… Chicks are Influencers Too!

by Elizabeth Lupfer on July 28, 2010 · 2 comments

in Editorial,Featured,Marketing,Social Media,Technology & Systems

If you haven’t seen the flurry of conversations the past two days, let me be the one to tell you that Forrester has  just released a very insightful report on the use of Location-based Services (LBS). Specifically, the use of applications such as Foursquare, Gowalla and Loopt as a means for companies to engage and interact with consumers. LBS applications, as an emerging technology, has a lot of consumers (of the people surveyed 84% had never even heard of Foursquare, Gowalla, or Loopt) and brands wondering if it is technology that is all hype — not surprising since any new technology has a period of adoption while users determine it’s stickiness.

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Build 'Communities of Purpose' — On Purpose

by Elizabeth Lupfer on June 23, 2010 · 0 comments

in Featured,Marketing,Social Media,Technology & Systems

Original post:  eModeration publishes new white paper: Communities of Purpose

A new white paper from moderation and community management company, eModeration, details how best a ‘community of purpose’ can be managed, to maximise the engagement and support that these communities can offer their members.

The paper, Communities of Purpose, focuses on interactive online communities with a clear goal, otherwise known as ‘communities of purpose’. Brands and not-for-profit organisations alike can establish these communities to act as a focal point for members to meet, contribute content and provide mutual support. Think of Weight Watchers,  Walk the Walk (raising money to combat breast cancer) or Liberal Democrat Voice for example.

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Putting Foursquare-esque Technology to Work… at Work

by Elizabeth Lupfer on March 27, 2010 · 4 comments

in Editorial,Featured,Technology & Systems

If you’re a friend of mine on Facebook or Twitter, you more than likely also know that I am a HUGE fan of Foursquare, a location-based social community where you check in to different venues and receive “badges” based on how your check-ins are tagged or categorized. And while many companies are now realizing the benefits of location-based marketing, I, of course, see a huge opportunity to leverage Foursquare-esque technology to engage and motivate employees.

Using Location-Based Information for External Marketing

The popularity of the Foursquare community has increased so much that mega companies are now using the newly introduced Foursquare business tools for social media marketing. For example, Starbucks recently announced a “Barista” Foursquare badge for those who visit a Starbucks five or more times and Foursquare recently partnered with 30 businesses to introduce tools that give companies real-time statistics on who checks in to their establishments. Moreover, it’s another opportunity for a company to humanize itself to its consumers. Case in point:

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Social Tagging and the Enterprise: Does Tagging Work at Work? (Semantic Universe)

by Elizabeth Lupfer on March 2, 2010 · 1 comment

in Featured,Intranets,Social Business,Technology & Systems

I definitely like the concept of social tagging for intranet content, and if implemented and adopted, could be an extremely effective way to make sure that employees find content. It also puts more “control” in the hands of the users to tag content that is valuable to them versus solely relying on search that relies on appropriate metatagging, which, as most of us know, only works as well as it has been metatagged. The article below gives wonderful insight into what social tagging is and why there are sound reasons to consider it for the enterprise. On top of all that, the author, Stephanie Lemieux, offers a hybrid approach to implementation. I hope you enjoy this article as much as I did!

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Expertise Location: The Killer App for Enterprise Social Computing

by Elizabeth Lupfer on February 23, 2010 · 29 comments

in Intranets,Social Business,Technology & Systems

Original Post: Who Knows What?, by DORIT NEVO, IZAK BENBASAT And YAIR WAND, The Wall Street Journal


Every big company has in-house experts. So why don’t they use them more?

In-house experts, with their specialized knowledge and skills, could be invaluable to both colleagues and managers. But often workers who could use their help in other departments and locations don’t even know they exist.

Talk about a waste! Because of an inability to tap expertise, problems go unsolved, new ideas never get imagined, employees feel underutilized and underappreciated. These are things that no business can afford anytime—let alone in this tough economic climate. Which is why so-called expertise-locator systems have become a hot topic in corporate IT.

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VentureBeat: A brief history of social network enterprise collaboration tools

by Elizabeth Lupfer on December 9, 2009 · 2 comments

in Case Studies,Featured,Technology & Systems

Original post: A brief history of social network enterprise collaboration tools, VentureBeat

Social networking has become an integral part of office life. These commercial tools – Facebook, Twitter, etc. – are being used by more than half of employees, according to one study. But some companies have taken a reactive stance against these tools due to privacy or transparency concerns, and the number of companies selling tools specifically for enterprise continues to increase.

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