Social media tools have added more visibility to your brand, providing a channel for anyone’s opinions and experiences to be distributed to the world almost instantaneously. If this isn’t enough to make you a little nervous, what about the fact that conversations in social media aren’t limited just to your customers? Your employees are online sharing their opinions about you, too. Your employees’ lives and jobs intersect online where the lines between public and private are blurred at best.
Don’t be deterred by this reality! Your employees, if given the right incentives and tools, can become the biggest champions of your brand. They are the most important audience in any brand effort because they both deliver the brand experience and influence public opinion. If you re-examine your internal social media policy through this lens, your employees look less like a ticking time-bomb and more like message mercenaries.
In this presentation, learn ways to utilize social media tools to help, not hinder, your brand. Specifically, you’ll learn:
- Examples of how social media has enhanced and destroyed brand value
- How social media can be used to drive deeper engagement
- Ways to overcome hurdles to implementation and gain organizational buy-in
- How guidelines can ensure that social media touch points stay true to your brand
- Tactics and strategies to successfully leverage and measure social media effectiveness
Leveraging social media in employee engagement
Related posts:
- Surveys Find Social Media an Increasingly Important Employee Engagement Tool
- Insights from Insidedge: Intranet 2.0 Increases Employee Engagement
- Dell Uses Social Media to Foster Employee Ideas and Engagement
- Dialogue 2.0 – the New Approach to Employee Engagement
- Hi Corporate. It’s me, Social Media. Your Newest Employee.
{ 2 comments… read them below or add one }
Hey there… I think Connect is awesome and definitely what we’re striving to achieve at Verizon Business. I was jealous to read how much social media integration you’ve achieved — I would love to see tweeting and status updates integrated into our social networking platform!!
Thanks for the heads up regarding the spam settings! I modified it.
This comment was originally posted on Geeky Grrrl
Thanks for the post about our work with Connect. If you’d like to learn more or have questions, hit us up over at our blog or by email if you prefer.
FYI, your spam settings are blocking comments from behind proxies, which makes it a bit tough for people to comment from their workplaces.
This comment was originally posted on Geeky Grrrl