Comments on: Living the Brand: Developing an Internal Branding Campaign (Part 2)

By: Darci Riesenhuber

Darci Riesenhuber — Mon, 22 Mar 2010 04:11:45 +0000

RT @gsaboe: RT @socialworkplace Living the Brand: Developing an Internal Branding Campaign (Part 2) http://bit.ly/3UFiWk

By: Greg Saboe

Greg Saboe — Sat, 20 Mar 2010 04:26:28 +0000

RT @socialworkplace Living the Brand: Developing an Internal Branding Campaign (Part 2) http://bit.ly/3UFiWk

By: Hans Mestrum

Hans Mestrum — Fri, 19 Mar 2010 01:25:48 +0000

@Hans1Brouwer ook van dit stukje kun je mooie samenvatting schrijven op de blog hans http://bit.ly/94X6Ay

By: Hans Brouwer

Hans Brouwer — Fri, 19 Mar 2010 01:20:41 +0000

Reading part two of Living the Brand: Developing an Internal Branding Campaign (Part 2)http://bit.ly/94X6Ay

By: Elizabeth

Elizabeth — Thu, 22 Oct 2009 13:17:16 +0000

Hi Mel — thanks for your comment!! I saw your comment when you first submitted it, and meant to respond earlier — sorry about that! Anyway, I absolutely agree that leadership must be willing to LISTEN to their employees….not doing so contributes to all the things that we’ve heard about for a long time: decreased engagement, decreased retention, etc.

I think the point I was trying to make about “crying the loudest” was speaking more about them being the loudest evangelists of the brand to drive company attitudes, beliefs, actions and values — that when employees see their leadership “living the brand,” it helps to bridge that “engagement gap” between the overall goals of the organization and building a culture that effectively channels employee effort to enhance performance.

By: Mel DePaoli

Mel DePaoli — Fri, 09 Oct 2009 21:13:18 +0000

You made some great points about how a company needs to look inside as well as outside. The part I disagree with is that, it is not about leadership “crying the loudest,” it is about leadership LISTENING the most. Most of the time it is the crying and lack of action or listening that gets companies into trouble.

As with what is working in marketing, the same applies to internal communications. When a company listens to their employees to learn what is working, not working, what can be improved, how to communicate something–that is when a company is able to build that strong internal culture, which then reflects on its brand.

Yes leadership needs to stand behind and promote any internal campaign, but it is more important that they listen and respond to what resonates with their employees. If the message does not resonate with the employees it will go no further than leadership’s babble.