Branding is no longer just for companies. People are increasingly ‘packaging and marketing’ themselves to find employment, whether that’s as a freelancer or for a company contract. The social branding trend is booming; there are how-to guides, blogs, articles and advice columns popping up everywhere with tips on how to perfect that brand and how to use it to connect with others.
The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means to not only stop pushing static content, but to also use social technologies to enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet.
With such a strong focus these days on digital communication channels, my company recently conducted a communications channel audit of our 40,000 employees. The results of the survey show that email remains, today, the NUMBER ONE preferred method of communication with the Intranet coming in second. I know that many organizations are seeking new ways to engage with employees but when you have an organization where more than 50% of the workforce is disconnected — either intentionally or because of the nature of their work — slick, new digital solutions don’t always resonate with the majority of an organization’s audience.
Guest post by: Newsweaver Internal Communications, Danielle Gibbons
“In a world where digital technology can both help and hinder employee interactions, there’s an intrinsic need to address how to ensure excellence from our managers. When companies get manager communication right, it can be a source of competitive advantage.” — Luke Dodd, Melcrum
Internal communications (IC) radically improves, controls and measures the way employers communicate with employees and stakeholders, helping to drive positive employee behaviour and increase engagement with influencers. The future of this industry is very bright as organizations are increasingly recognising its importance.
With most companies focusing on cost reduction, using video conferencing tools in place of face-to-face meetings is not only a real solution to controlling travel costs but it’s also a great productivity tool. If your company doesn’t have the deep pockets necessary for an enterprise telepresence platform, there are many companies who have developed more affordable alternatives. I came across this great post by Fuze, which not only discusses the value in video conferencing, but also discusses how video is a great, cost-effective solution to employee engagement and collaboration.
Employee engagement is a much talked about topic, and despite all the chatter it continues to be a challenge because all too often senior leaders don’t understand the impacts that increased engagement can have to the organizations. I agree with what Six Seconds says which is that senior leaders continue to make three tragic mistakes:
1. This as a “nice to have” instead of confronting reality:
Employee engagement is the lifeblood of performance.