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Not too long ago, the conversation of choice, for me and most other internal communicators, was how to better engage employees through more effective communications, onsite events and employee town halls, employee opinion surveys, and collaborative technology.
But that conversation evolved as I broadened my focus beyond employee engagement to encompass the entire employee journey (aka the employee lifecycle). But it wasn’t until I became involved in optimizing / creating the employee value proposition and the marketing of it that I realized what I’ve really been working on all these years is the embodiment of employer brand, how your company is perceived and how you market it as a place to work to both current and prospective employees. It’s really the perfect marriage between HR and marketing.