Get Socially Involved: A Guidebook on Leveraging Social Media for Your Organization

The social media landscape has become cluttered with tools, social media experts (who can be described as “tools” too), and pundits. The most common feedback received is that this landscape is overwhelming for most businesses — how do you find direction among all the clutter?

Socially Involved provides step-by-step direction to those organizations who already understand the value of social media as a means to build engagement and awareness, but are looking for the tactical next steps of implementation.

The guidebook covers:

1. Reasons to get involved in social media including best practices
2. Determining your appropriate social network “table”
3. Demographic information for social networks
4. Detailed information on how you can leverage and maximize Facebook, Twitter, YouTube, Flickr and LinkedIn to meet your social marketing objectives (including what measurement tools are available for each social network)
5. Seven case studies of different organizations who have successfully used social media to raise brand awareness and engage audiences — and resources for finding additional success stories
6. Plus, a ton of additional information, including a list of 20 organizations who are using Twitter, recommendations on how to market to youth audiences, and more!

If you are someone within your organization who knows that social media is a powerful marketing tool, and are looking to get support as well as specific guidance on how to get started in social media, then this guidebook has been written for you.

Here are some sample pages:

Get “Socially Involved” by adding it to your cart below:

If you have any questions, please do not hesitate to contact us!

Related posts:

• Defining Employee Roles for Social Media Participation
• Leveraging Social Media in Employee Engagement
• Social Networking Goes to Work
• A Socially Networked Company Makes for a More Human Workforce
• A Socially Networked Company Makes for a More Human Workforce (Revisited)

Tagged as: ebook, elizabeth lupfer, social marketing, socially involved, the social workplace