Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway. In this research, we found that companies are now viewing social media as a primary tool of customer engagement, enabling lead generation, immediate customer contact, and customer interaction.
This study is the first to measure a coming shift in how companies will use social media.
The report describes the factors driving this change, and provides valuable information that your business can use to get in front of the trend.
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