Shift Happens – ‘Social Media Today’ Tells You Why

Social Media Today, with help from .BIZ, has conducted research and created a new whitepaper to provide you with insights and advice on how the fast moving world of Social Media is about to change… again. Is your business keeping up? We have documented some important marketing trends and shifts in the future use of social media by businesses.

Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway. In this research, we found that companies are now viewing social media as a primary tool of customer engagement, enabling lead generation, immediate customer contact, and customer interaction.

This study is the first to measure a coming shift in how companies will use social media.

The report describes the factors driving this change, and provides valuable information that your business can use to get in front of the trend.

Related posts:

• Study: Retailers Shift Marketing Dollars Towards Social Media
• Using Social Media to “Socialize” Existing Marketing
• Hubspot’s Webinar on “How to Use Social Media for Lead Generation” Hits the Spot
• Study Shows that Higher Social Media Engagement Correlates with Financial Performance
• Is Social Media a Fad or the Biggest Shift Since the Industrial Revolution?

Tagged as: corporate marketing, corporate networking, Presentations, social media