I recently discussed the value of creating a social media program to a group of individuals looking to create an ambassador program for their company. The discussion focused on how to build enthusiasm as well as recommendations on how to implement. Below is what we discussed. Enjoy!
From a corporate perspective, launching a social media ambassador program means you are recognizing that not only your consumers, but also your employees drive and influence conversations – or stories — and are wanting to tap into those conversations. The beauty of social media is that it’s an ongoing dialogue not necessarily between you and one other person, but between any and all of your social network connections. And that’s just it… recognizing that if you are already someone who has a social network profile, then you are someone that can easily be an extension of the corporate brand… a social media enthusiast or ambassador, if you will.
But, in order to do this, there are several key discussion points that should be in your social media ambassador toolkit:
1. Build Enthusiasm for Your Program — You will be asking your social media ambassadors to actively participate at least 20 minutes a day… on their own time (or whatever time frame you decide). So get them excited about doing it. Select participants who have a genuine appreciation and understanding of social media. Don’t forget to launch your program with a welcome letter that describes the program’s overall goals and objectives, defines their roles and responsibilities, the vision of the company, and how their participation contributes to meeting those goals.
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