In my research for creating my own company’s Facebook page, I came across a couple of really good articles for optimizing a corporate Facebook page. Below is a mash-up of the best of the recommendations.
Sources: How to Create a Powerful and Engaging Facebook Page [corporatedollar.org], Five Tips for Optimizing Your Brand’s Facebook Presence [Mashable]
Facebook is undoubtedly one of the most popular social media services used by individuals, businesses and non-profits to connect with people. Groups and Pages are excellent options to leverage the large network and reach of this popular platform. Lately, Facebook Pages have become quite popular among businesses to show their presence in a much better way building engaging and long lasting relationships with users and fans. Let’s see how to make an interactive Facebook page that gives a reason to your fans to stay, interact and promote your cause.
Custom Image
Picture says a thousand words. Take a look at the Facebook page of Coca Cola. Not only it brands the page, but also grabs immediate attention of the visitor. The key to a successful page is customized image that represents your brand.
Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. What is less documented is how the thumbnail that Facebook uses across the system is generated from this picture.
Tagged as:
brand marketing,
corporate marketing,
facebook,
social media
IBDF’s first ‘Annual Report Card’ of the most valuable retail brands in the United States, plus the top 5 in Canada and Mexico. It’s an assessment of the companies that are most successful at managing their brand, as well as a look at those that didn’t make the cut.
Tagged as:
brand marketing,
Presentations
I am in the process of developing a Facebook page for my company, and in my research came across this very informative article on 8 essential apps for a Brand’s Facebook page. Clearly, you will need to assess what applies to your business’ objectives; however, this is a fantastic list of apps that any brand should consider.
Source: 8 Essential Apps for Your Brand’s Facebook Page, Mashable
Not even a year ago, Facebook was still being dismissed as a silly site intended to help college kids slack off. Indeed, that is what helped the social network take hold with a large number of users, but it has proven its worth in business and by now, nearly everyone is on board. Companies of all sizes are scrambling to get on the site and reach both new and current customers with a Facebook (
) Page, the Facebook preferred method for user interaction with a brand, company or public figure.
An effective Facebook Page not only attracts fans, but is sticky so that fans keep coming back and may even share the content on the Page. To do that, you need a well thought out Page that has some great applications supported by good, relevant content. Here are eight essential apps for your brand’s Facebook page:
Tagged as:
brand marketing,
corporate marketing,
facebook
Hey… I didn’t say I AGREE… I’m just recognizing that there are sound business reasons as to why some companies feel that social marketing isn’t their cup of tea. To get the other side’s point of view, read on…
Source: The Case Against Social Media Marketing, Scalable Intimacy
Author: Mike Troiano
Sitting here with a 40 terabyte direct cranial link to people who agree with me, it’s easy to forget that lot’s of people out there still have good reasons for deciding NOT to take advantage of all that social media has to offer, at either the personal or professional level.
In deference to them, and in the spirit of trying to round out my own perspective, I offer you the Top 5 Perfectly Legitimate Reasons Smart People Don’t Take Advantage of Social Marketing:
1. It doesn’t make sense for our business.
If your business is intensely regulated, your primary target is either C-level executives or migrant workers, or exclusivity is a critical dimension of your brand persona, then social marketing is not for you.
That’s right, I said it. Feel better already.
2. It’s “hard to measure,” meaning there’s no proof it works.
Harsh, but fair. Oh sure, there are anecdotes, but how come everybody uses the same ones? “Blah blah blah Comcast / Zappo’s / JetBlue / Whole Foods / MOTRIN train wreck blah blah blah.”
Tagged as:
brand marketing,
social media
