For the most part, Corporate America IS adopting social media, some companies more quickly than others, but hey … we’re gradually getting there. My impressions though, is that most companies focus more on implementing social media from an external marketing and public relations standpoint rather than fully exploring the other side of the house.. internal communications. What about internalizing social media? Building that Enterprise 2.0?
Anyone who knows me, knows that I’ve been working on building out a strategy on implementing social media tools for my company. In my research for best practices and what other companies are doing, I came across this fantastic post written by Carolyn Ray at the Financial Post. Her post really highlights the fact that social media is NOT going away — that it truly is the next level of tools to internal communication: engaging in two-way communication from the bottom-up, top-down and side-to-side. Her post is provided below, and I welcome your thoughts on this topic. Talk to me about what your company is doing to internalize social media?
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