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Case Studies

Extensive List of Case Studies & Resources for Enterprise 2.0

by Elizabeth Lupfer on July 31, 2010 · 0 comments

in Case Studies,Enterprise Social Technologies,Internal Communication

I’ve come to the realization that it is actually somewhat difficult to find a collection of case studies for enterprise 2.0 or what other companies have done to integrate social technologies within internal communications. I cam across several really good resources and web sites and I’ve listed them here. Please feel free to submit additional resources and I will gladly add them to this list. I would also like to note that Jacob Morgan has created and collected some outstanding examples on his site, which I have included here as well:

Research Reports

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Six Terrific Examples of Social Media Policies for Employees

by Elizabeth Lupfer on July 31, 2010 · 2 comments

in Employee Engagement,Enterprise Social Technologies,Internal Communication

Original Post: 6 terrific examples of social media policies for employees, By Dallas Lawrence

Smart companies stress education, transparency, legal liability, and company goals and values

In 2009, 8 percent of American companies reported that their online reputation had been damaged by employees’ social media activity. Needless to say, employers are quickly realizing the importance of harnessing their employees’ social media use. In response, 29 percent of American companies have developed formal social media policies for their employees.

Policies vary in length and specifics, but the most important result is that your employees understand the power and consequences of social media participation. When employees are properly trained and provided with engagement guidelines, companies avoid online controversy and leverage employees as genuine brand ambassadors… ... Continue Reading →

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Study Shows that Higher Social Media Engagement Correlates with Financial Performance

by Elizabeth Lupfer on July 20, 2009 · 1 comment

in Featured,Presentations,Reports,Social Marketing

Original post: New study: Deep brand engagement correlates with financial performance by Charlene Li, co-author of “Groundswell”

The goals of the study were to measure how deeply engaged the top 100 global brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — are in a variety of social media channels (including blogs, Facebook, Twitter, wikis, and discussion forums) and, more importantly, understand if higher engagement is correlated with financial performance.

Activity in each channel was ranked for depth of interaction on measures that corresponded to that specific channel. Scores for overall brand engagement ranged from a ... Continue Reading →

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