Home > Case Studies

Posts tagged as:

Case Studies

Extensive List of over 40 e2.0 Micro-Blogging Case Studies and Resources

August 9, 2010 · 0 comments

Micro-blogging is the social media buzzword that gets some serious mojo going for those of you passionate about social networking for the enterprise (myself included). There are a plethora of tools available, and if you want a quick snapshot, you should read this CIO article on “12 Microblogging Tools to Consider.” In response to my previous post, “Extensive List of over 30 Enterprise 2.0 Case Studies and Resources,” I had an overwhelming request for case studies specific to micro-blogging. So here it is. I hope you enjoy your new bedtime reading material.

Read the full article >>

Tagged as: Case Studies, case study, e20, list, micro-blogging, microblogging, social knows

{ 0 comments }

Extensive List of over 30 Enterprise 2.0 Case Studies and Resources

July 31, 2010 · 15 comments

It’s only natural that everyone wants to know what everyone else is doing. Building an effective enterprise social technology strategy means looking into what other companies have deployed and whether or not they have seen positive results from their efforts. However, I’ve come to the realization that it is actually somewhat difficult to find a really good collection of case studies for enterprise 2.0 or information on what other companies have done to integrate social technologies within internal communications. With that in mind, I decided to put together some of the case studies and research I have found in my own search. The credit for many of the items on this list really goes to Jacob Morgan, who performed or found some of the case studies for his own blog, Jacob Morgan: Social Media Globetrotter. Please feel free to submit additional resources and I will gladly add them to this list.

Read the full article >>

Tagged as: Case Studies, case study, Employee Engagement, enterprise 2.0, internal communications, jacob morgan, list, social knows

{ 15 comments }

Six Terrific Examples of Social Media Policies for Employees

July 31, 2010 · 4 comments

Original Post: 6 terrific examples of social media policies for employees, By Dallas Lawrence

Smart companies stress education, transparency, legal liability, and company goals and values

In 2009, 8 percent of American companies reported that their online reputation had been damaged by employees’ social media activity. Needless to say, employers are quickly realizing the importance of harnessing their employees’ social media use. In response, 29 percent of American companies have developed formal social media policies for their employees.

Policies vary in length and specifics, but the most important result is that your employees understand the power and consequences of social media participation. When employees are properly trained and provided with engagement guidelines, companies avoid online controversy and leverage employees as genuine brand ambassadors in the online space.

To help your business establish a policy of its own, we’ve outlines six great examples of employee social media policies.

Read the full article >>

Tagged as: Case Studies, Employee Engagement, social media policies

{ 4 comments }

Study Shows that Higher Social Media Engagement Correlates with Financial Performance

July 20, 2009 · 1 comment

Original post: New study: Deep brand engagement correlates with financial performance by Charlene Li, co-author of “Groundswell”

The goals of the study were to measure how deeply engaged the top 100 global brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — are in a variety of social media channels (including blogs, Facebook, Twitter, wikis, and discussion forums) and, more importantly, understand if higher engagement is correlated with financial performance.

Activity in each channel was ranked for depth of interaction on measures that corresponded to that specific channel. Scores for overall brand engagement ranged from a high of 127 to a low of 1. The top 10 ENGAGEMENTdb brands with their scores are:

  1. Starbucks (127)
  2. Dell (123)
  3. eBay (115)
  4. Google (105)
  5. Microsoft (103)
  6. Thomson Reuters (101)
  7. Nike (100)
  8. Amazon (88)
  9. SAP (86)
  10. Tie – Yahoo!/Intel (85)
Read the full article >>

Tagged as: altimeter, Case Studies, social media, study, wetpaint

{ 1 comment }