Micro-blogging is the social media buzzword that gets some serious mojo going for those of you passionate about social networking for the enterprise (myself included). There are a plethora of tools available, and if you want a quick snapshot, you should read this CIO article on “
12 Microblogging Tools to Consider.” In response to my previous post, “
Extensive List of over 30 Enterprise 2.0 Case Studies and Resources,” I had an overwhelming request for case studies specific to micro-blogging. So here it is. I hope you enjoy your new bedtime reading material.
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Case Studies,
case study,
e20,
list,
micro-blogging,
microblogging,
social knows
It’s only natural that everyone wants to know what everyone else is doing. Building an effective enterprise social technology strategy means looking into what other companies have deployed and whether or not they have seen positive results from their efforts. However, I’ve come to the realization that it is actually somewhat difficult to find a really good collection of case studies for enterprise 2.0 or information on what other companies have done to integrate social technologies within internal communications. With that in mind, I decided to put together some of the case studies and research I have found in my own search. The credit for many of the items on this list really goes to Jacob Morgan, who performed or found some of the case studies for his own blog,
Jacob Morgan: Social Media Globetrotter. Please feel free to submit additional resources and I will gladly add them to this list.
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Case Studies,
case study,
Employee Engagement,
enterprise 2.0,
internal communications,
jacob morgan,
list,
social knows
Original Post: Using social media to improve internal communications, simply-communicate.com
As a social media agency, FreshNetworks is often asked to help clients develop and implement a social media strategy.
This was the case with Vets Now – a provider of out-of-hours veterinary care for veterinary practices across the UK. The goal was to engage internal stakeholders through social media.
Vets Now is the type of business where employees work not only alone, but also unsociable hours. By using social media, Vets Now hoped to increase communication and engagement amongst employees who don’t get the opportunity to interact with each other in person, let alone with anyone else.
Vets Now also hoped that increasing interaction among internal staff and stakeholders would help with knowledge sharing that would, in turn, help regulate and improve clinical standards and best practice across the industry. By doing this the aim was to position themselves as global experts in veterinary Emergency & Critical Care (ECC).
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case study,
Employee Engagement,
simply-communicate.com,
vet now
It’s annual enrollment time, and companies — even mine — are looking for ways to encourage employees to participate in a corporate wellness program that promotes a healthy lifestyle, as it can ultimately mean reduced benefits costs for a company (e.g., smoking cessation, weight management). However, in these budget-conscious times, cost effective tactics are essential. If there was ever time that social media could be leveraged within corporate culture, a social network to drive wellness participation is almost certainly a no brainer — easy to implement, cost effective, with potential for much higher participation than traditional wellness programs.
Imagine my delight when I came across this timely article on using social networking to build participation. See below.
Source: Employers use social networking to maximize wellness program participation, Employee Benefit News
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case study,
shape,
shape up the nation,
social networking,
wellness program
Today we’re going to compare the websites of two monumental companies:
Apple and Microsoft.
The two giants pride themselves for producing cutting edge consumer and business products, and are leading the developments in software and hardware.
But what about their websites? How do they both compare, and more important, which one is better and more usable?
Well, in this article we’ll take a look at both websites for closer examination from a usability point of view.
One important thing to note before we proceed to compare these two websites is that each company’s business revolves around different markets.
Microsoft primarily makes its profits from business to business, which mainly consists of selling licenses to its operating system to computer manufacturers and office suites for enterprises.
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apple vs microsoft,
case study,
usability
