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Intranet Blog :: Delivering a high-performing intranet (Case Study with Iron Mountain), by Toby Ward
“There is an enormous thirst for communications… we really dedicate almost the entire home page of the intranet to communications,” Cheryl Travis, intranet manager, Iron Mountain.
Iron Mountain Incorporated (NYSE:IRM) helps organizations around the world reduce the costs and risks associated with information protection and storage. The Company offers comprehensive records management, data protection, and information destruction solutions along with the expertise and experience to address complex information challenges such as rising storage costs, litigation, regulatory compliance and disaster recovery. Founded in 1951, Iron Mountain has 20,000+ employees and is a trusted partner to more than 120,000 corporate clients throughout North America, Europe, Latin America and the Pacific Rim.
Iron Mountain’s intranet (wireframe), Scout
The following is a summary of the “Delivering a high-performing intranet (Case study with Iron Mountain)” intranet webinar on May 28, 2009, with Cathy Mcknight and Cheryl Travis.
6 stages of project management (Cathy Mcknight, Prescient Digital Media):
1- Enthusiasm
2- Depression
3- Panic
4- Search for the guilty
5- Punishment of the innocent
6- Rewards for the non-participants
Planning:
- “Failing to plan is a plan for failure.”
- “A good plan today is better than a perfect plan tomorrow.”
- “Ensuring you have key planning documents in place (be it the style guide, or content plan)… it’s absolutely critical, and its saved my (intranet) project in many ways,” Cheryl Travis, Iron Mountain
Tagged as:
case study,
intranet,
iron mountain
Source:
Study: Retailers Shift Marketing Dollars Towards Social Media, Mashable
Although many retailers are reducing their online marketing budgets, spending on social media is falling at a slower rate than spending in other online marketing channels.
Moreover, amongst companies that are weathering the current economic storm and expanding marketing budgets, investments in social media are generally on the rise. This according to a new study released today by The National Retail Federation’s Shop.org and Forrester Research.
Overall, the study found that 30 percent of retailers plan to reduce their online spending this year, while 24 percent plan to increase it and 46 percent are keeping their budgets the same. However, the stats get more interesting when you drill down to how both the successful and the struggling retailers are allocating their marketing dollars.
Key Findings
Amongst retailers that are reducing spending, 56 percent are cutting spending on search engine marketing, while only 24 percent will cut their social media marketing budget.
Amongst retailers that are performing well (“beating expectations” according to the study), 12 of the 20 will increase spending in social media marketing.
Further, amongst retailers that are increasing budgets, 80 percent will put more money into search, while 65 percent will put more into email marketing.
Tagged as:
case study,
corporate marketing,
social media
