The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies
Conducted By: Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite
Due to the hugely influential role of Fortune Magazine’s list of America’s largest corporations (“Fortune 500″) play in the business world, studying their usage of new technological tools like social media offers important insights into the future of commerce.
In 2009, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500′s adoption of one of the best-known forms of social media – blogging.
This new study revisits and refreshes that prior in-depth study and expands to look at the Fortune 500′s usage of the most dramatically growing new social media site – the microblogging service Twitter.
Tagged as:
corporate blogging,
Dartmouth,
enterprise 2.0,
Fortune 500,
research,
UMass
Original Source:
Definitive Guide to Corporate HR Blogging
Real-time social networking via Twitter, Facebook, etc. is certainly all the rage. But fundamentally, blogging still remains the best way to build brand, authority and thought leadership. Lots of companies blog and more and more are joining the world of blogging on a regular basis. Corporate HR blogging on the other hand has a long way to go.
Ben Yoskovitz and Susan Burns have written a definitive guide for corporate HR blogging — a practical, how-to guide on how to setup a blog, get management approval, write great content and build traffic. The guide is 31 pages long – but it’s broken up into small chunks that are easy to read and digest. There’s a list of Top 10 Corporate HR Blogging Tips near the end, along with a list of great online resources for blogging, HR and recruitment.
Tagged as:
corporate blogging,
recruiting
I’m currently in the process of working with our Talent Acquisition team to improve my company’s external Careers site, the front end “static” pages as well as the applicant tracking system (ATS) itself. Some of the challenges that I am currently facing are:
- Effectively communicating what we do as a business in a fun and interactive manner.
- Streamlining the user experience so that it is easy for applicants to find and apply for positions.
- Conveying the company as a great place to work with excellent benefits and programs (and it is!).
- Aligning the recruiting brand to the corporate enterprise, while also maintaining one that is unique to our business.
Tagged as:
corporate blogging,
Recruiting,
recruiting
