Original Post: How To: Establish A Social Media Culture In Your Company, Willis Wee
A strong social media culture is beneficial for any company. But for those who still need reasons:
(1) An aggregated effort by the entire company can greatly increase your company’s online presence. This essentially translates to free publicity.
(2) Being social media-ish, consumers tend to associate your company with words like ‘cool’, ‘fun’, ‘approachable’, ‘lighthearted’ and ‘friendly’. Now who doesn’t like to do business with someone like that?
(3) If implemented successfully, it keeps your company committed and better bonded as a team.
Below are 5 ideas to help you achieve these benefits.
1. The Basics: Official Blog, Twitter and Facebook
To be social media-ish, your company has to lead its people by example! The basic ingredients must be there: Blog + Twitter + Facebook Page. They will act as your social media “headquarters” and plant your company’s flag in the social media world.
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