For any marketing effort, it’s essential to understand not only how different media impacts human behavior but to also assess what’s most likely to be extinct in the coming years as well as what innovative things are coming up on the horizon. Below is Ross Dawson’s “tongue-in-cheek,” yet remarkably insightful!, assessment of these trends:
October 14, 2007
When people talk about the future, they usually point to all the new things that will come to pass. However the evolution of human society is as much about old things disappearing as new things appearing. This means it is particularly useful to consider everything in our lives that is likely to become extinct.
March 2, 2007
Tagged as:
corporate marketing,
social media,
trends
Social media is a hot topic right now, so much so that many companies have found themselves reacting to the social media wave rather than riding it at the forefront. So it’s exciting and interesting when I hear about companies who have had the reputation of being luddites when it comes to digital trends have actually embraced social media with open arms.. most notably, Kodak. Having been highly criticized for its failure to gracefuly transform with emerging technology (think Kodachrome), Kodak has, for many years, struggled with communicating to the world that they are, indeed, a digital company.
Enter Kodak’s new social marketing model which introduced social media as a means to enhance its communication with consumers and the imaging community in general. Since implementing this new model, it has generated great results for Kodak, including positive viral buzz, a loyal and growing readership, industry success and recognition, and robust employee participation.
Tagged as:
convergence,
corporate marketing,
kodak,
ripcurl,
social marketing
Original Source:
7 Secrets to Tweeting Your Corporate Culture, Mashable
Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter:
1. Share Your History
I’m not talking about chronicling the 42 year history of your firm 140 characters at a time. Although, I guess if you really wanted to, you could. What I mean by share your history is that you should tell the Twitterverse when you make history. For example, if your company is named one of the Top 50 Places to Work or wins an industry award; that’s making history and you should tell the world by tweeting about it.
Another historic moment is when an organization grows and expands, especially in the current economic climate. Dunkin’ Donuts did a great job announcing their entry into the Birmingham market.
2. Talk Vision and Mission
Tagged as:
corporate marketing,
Employee Engagement,
Twitter
Source:
The Social Media Monitoring Funnel | Ignite Social Media
The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation – and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
The Social Media Monitoring Funnel offers you a pragmatic approach to understanding the complex world of monitoring.
Social Monitoring Tools
Establish which tools you want to use to capture the conversation, whether they are paid or free custom solutions. The tools you decide to use will impact the rest of the social media monitoring funnel, so choose carefully.
Tagged as:
corporate marketing,
social media
Source:
Using Social Media to “Socialize” Existing Marketing
Part of what a lot of companies are looking for in the social media space is to be able to integrate social media into their existing marketing efforts. Before this can happen the company really needs to understand what their current marketing efforts. I know this sounds intuitive but a lot of marketing is a “black box” for organizations and marketing “just is”. I’m working with a client on socializing their existing marketing and integrating social media into their existing marketing efforts. I thought I would create 2 off the cuff examples of how companies can “socialize” their current marketing:
Customer Purchase
Existing Marketing
Customer makes a purchase and at check-out receives a thank you email for purchasing from the company. Sometimes this can be followed with a discount for a future purchase or a reminder to purchase something else in the future.
Tagged as:
corporate marketing,
social media
