Source:
Employees Linking Work, Social Media
By Wailin Wong |Tribune Newspapers June 11, 2009
Sun Microsystems exhorts its blogging employees, “Don’t tell secrets.”
IBM advises its workers, “Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.”
And DePaul University says, “Don’t be a mole” by pretending to be someone else.
These guidelines are a sampling of how workplaces are crafting policies on employees’ use of social media platforms such as blogs and networking Web sites. The technology’s tendency to blur personal and professional lines, as well as its ability to quickly spread information or misinformation, has companies grappling with thorny issues that aren’t fully addressed in existing policies on e-mail and general Internet use.
Tagged as:
corporate networking,
Strategy
Social Media Today, with help from .BIZ, has conducted research and created a new whitepaper to provide you with insights and advice on how the fast moving world of Social Media is about to change… again. Is your business keeping up? We have documented some important marketing trends and shifts in the future use of social media by businesses.
Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway. In this research, we found that companies are now viewing social media as a primary tool of customer engagement, enabling lead generation, immediate customer contact, and customer interaction.
This study is the first to measure a coming shift in how companies will use social media.
The report describes the factors driving this change, and provides valuable information that your business can use to get in front of the trend.
Tagged as:
corporate marketing,
corporate networking,
Presentations,
social media
Source:
Opposites Attract: Corporate Social Media Policy Guidelines
Molding aspects of a social media in a medium to large sized corporation can be tricky. Old fashioned corporate philosophy dictates control over the flow of communication be regulated by the proper in house channels only. In the evolution of social we see individuals representing company ideals and company brands when we use to see press releases and public relations broadcasting their spun version. The core of the company’s foundation ordinarily was concealed unless a controversy manifested and then public relations was brought in to fix it.
The Problem
It amusing to watch some companies evolve into the social sphere so eagerly and staff positions with no comprehension of goals, strategy, or acceptance. The evolution of social platforms and the infectious nature of how quickly information is transferred effects every department of the corporate environment.
Tagged as:
corporate networking,
social media,
Strategy
I recently came across the 123 Social Media site which is an incredibly great resource for corporate social media and social media strategy. I thought I would share this article that was posted on April 30th.
If you like it, please be sure to visit the 123 Social Media web site.
Must Read Corporate Social Media Articles
Source: Must Read Corporate Social Media Articles, 123 Social Media
Author: Barry Hurd
With over 500 articles on the 123 site, we created this list of MUST READ articles for corporate decision makers. These are some of the most popular articles here on 123SocialMedia in regards to building a thriving corporate web presence for your company. Each article has information that can save thousands of dollars of your budget.
- Social Media Policy Examples – a growing list of over fifty different social media policies, including some presentation decks on slideshare and helpful resources for defining your own corporate policy.
Tagged as:
corporate networking,
social media,
Strategy
About a year ago, I attended a global kick-off for a large project that I was helping to lead and it was a rare opportunity to meet colleagues from all over the US as well as the UK. I freaking LOVED it and it truly was like a reunion as we got to finally see the each other in person.
I mean, you always know it’s a real person on the phone or in IM, but being able to visualize them as you throw darts is much more gratifying.
Anytime you work in a large, global company, one of the biggest challenges is how to create an inclusive work environment where your employees feel like they are connected not only to the company itself, but with colleagues whom they will most likely never met face-to-face, yet work with on a daily basis.
Tagged as:
corporate networking,
intranet,
social media
