If you are a social media strategist, below is social media strategy diagram that you will find extremely useful. Posted by Marc Campman on the Marketing 2.0 network (but originally developed by David J. Carr), it groups the development and roll out of a social media strategy in four distinct phases.
click diagram to open high res version in new window.
Phase 1: LISTEN. In this phase you have to define your key stakeholders and listen to what they are doing on the web and social arena. Its just like real marketing. Who is your target market, and what do they need… ... Continue Reading →
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