I could be rehashing a topic that has been addressed many times before, but recent conversations within my own organization have resurfaced this for me and I know it is something that other peers are still sorting out as well. Companies are very much implementing social technologies to engage audiences externally, but still struggle with the advantages of implementing it internally. And this is something that I, in particular, am very passionate about. So, I’ve updated a blog post that I had written late last year focusing on this topic and have included what I hope is some fresh, relevant information and resources. Enjoy!
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I love how social media has made our world just a little smaller… ... Continue Reading →
I’ve come to the realization that it is actually somewhat difficult to find a collection of case studies for enterprise 2.0 or what other companies have done to integrate social technologies within internal communications. I cam across several really good resources and web sites and I’ve listed them here. Please feel free to submit additional resources and I will gladly add them to this list. I would also like to note that Jacob Morgan has created and collected some outstanding examples on his site, which I have included here as well:
Research Reports
I definitely like the concept of social tagging for intranet content, and if implemented and adopted, could be an extremely effective way to make sure that employees find content. It also puts more “control” in the hands of the users to tag content that is valuable to them versus solely relying on search that relies on appropriate metatagging, which, as most of us know, only works as well as it has been metatagged. The article below gives wonderful insight into what social tagging is and why there are sound reasons to consider it for the enterprise. On top of all that, the author, Stephanie Lemieux, offers a hybrid approach to implementation. I hope you enjoy this article as much as I did!
Original post… ... Continue Reading →
The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies
Conducted By: Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite
Due to the hugely influential role of Fortune Magazine’s list of America’s largest corporations (“Fortune 500″) play in the business world, studying their usage of new technological tools like social media offers important insights into the future of commerce.
In 2009, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500′s adoption of one of the best-known forms of social media – blogging.
This new study… ... Continue Reading →
Original Post: Who Knows What?, by DORIT NEVO, IZAK BENBASAT And YAIR WAND, The Wall Street Journal
Every big company has in-house experts. So why don’t they use them more?
In-house experts, with their specialized knowledge and skills, could be invaluable to both colleagues and managers. But often workers who could use their help in other departments and locations don’t even know they exist.
Talk about a waste! Because of an inability to tap expertise, problems go unsolved, new ideas never get imagined, employees feel underutilized and underappreciated. These are things that no business can afford anytime—let alone in this tough economic climate. Which is why so-called expertise-locator systems have become a hot topic in corporate IT.
To date, most… ... Continue Reading →
