Fleishman-Hillard recently conducted a webinar on Seven Social Media Trends for Engaging the Workforce. The material covered emerging trends in the use of social media for internal communications and used examples from best-in-class brands to show how social media is being used behind the firewall to improve employee communication and drive business results.
TREND 1: Mobile Tools
Mobile Messaging
AT&T ExecTxt
- Short-code system sends text messages to employees’ mobile phones
- Opt-in, voluntary
- Employees subscribe to executives/lists of their choice
- Alerts employees to urgent, time-sensitive news and big announcements
- Reaches the distributed workforce
Mobile Videos and Podcasts
Glidden
- Product line and branding training for mobile sales force
- Gliddent paint reps review handheld videos with Home Depot reps
Kraft
- Kraft Casts from CEO/executives
- Keeps workfroce connected and aligned on the go
Specialized Apps
Trek Apps for Training and Sales
- Trains sales associates on latest products
- Sales floor selling tool
AT&T 2009 Officers Conference App
- App supports conference content
- Agendas, calendar, maps, videos and messaging
TREND 2: Townhalls
Interactive Town Hall
- Used to hold company-wide town halls
- Avatar-based, interactive meeting system
- Employee-generated profile pages and avatars
- Live, moderated, real-time
- Submitter’s questions and answers are converted to a computerized voice that reads them out loud
Advanced Virtual Meetings
Skype
- More companies are using Skype and other custom solutions to collaborate across offices
- File-sharing and instant messaging optimizes collaboration
{ 2 comments }
