From the Executive Summary:
This free guide contains the principles and processes for business owners, marketing departments and media teams to build their brand and to grow their businesses, using the power of social media.
The focus of the guide is on understanding social media and getting started efficiently and effectively, and then streamlining your online activity into those areas where you are most effective. More than just a theoretical look at the social media landscape, it offers the practical step by step process to get a social media strategy in place right away, and monitor its ongoing success.
It explains how businesses can benefit from a carefully considered social media strategy – beginning with the recognition that companies and their products are already being discussed online. The guide shows how you can start to listen to and participate in these discussions, and build trust with your existing and prospective customers.
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