Periodically, I try to lay out my predictions on the future of social media, particularly as it relates to social media marketing. Half-way through calendar year 2009 seems like a good time to talk about the latest, particularly as two recent moves by major web properties haven’t gotten the mainstream attention they will soon deserve. So while I only have two predictions today, they are significant.
- Facebook’s recent adjustment to their privacy settings spell the beginning of the end for Twitter; and
- Google Wave will turn social media into a true two-way conversation for the first time (if it’s widely adopted).
Facebook is About to Kill Twitter
For a while there, it seemed that Twitter’s explosive growth rate meant it was a serious threat to Facebook. It is certainly the media darling right now for all that is shiny about social media. With Facebook soon to allow status updates to be shared with everyone, they are yet another step closer to Twitter’s public lifestreaming capabilities. But they do better than Twitter in that area, in that you can share photos, videos or articles more descriptively on Facebook than you can on Twitter.
Plus, Facebook has made several moves to supporting APIs. It’s always been the open API abilities of Twitter that facilitated the dialogue on that site. (Let’s face it, it’s certainly not the below average Twitter web interface.) Put it all together and Facebook will soon be offering:
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