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hubspot

Yesterday, Hubspot presented a webinar on using social media for lead generation. It was a wonderful, insightful presentation that had some great points on how to harness the power of social media – Facebook, Twitter, LinkedIn, and other networking sites – to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company.  Specifically:

  • How to incorporate social media into your overall marketing strategy
  • How to attract more website visitors from social media sites
  • How to leverage a social media community to

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Source: The 12-Step Social Media Program for Traditional Marketers

A new e-book from Channel V Media (a HubSpot customer and partner) lays out a good plan for agencies and companies trying to develop a social media plan.

They’ve spelled out 12 key things you must consider when developing a social media program for your business.

It’s a good handbook for in-house marketers, as well as agencies, who are still trying to figure out how to replace their piece-meal campaign-after-campaign approach with a full-blown social media program… [ Read the full article → ]

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