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ignite social media

Brian Chappell of Ignite Social Media presents the 2009 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed.

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Its that time of the year again and I thought our readers would be curious how the different social networks have progressed over the last year. Without much surprise there has been significant movement within some of the social networks over the course of the last year. I have highlighted some of the changes below. Remember all insight is gathered from Google Ad planner and Google Insights.

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Source: Mid-Year 2009 Predictions for the Future of Social Media, Jim Tobin, Ignite Social Media

Periodically, I try to lay out my predictions on the future of social media, particularly as it relates to social media marketing. Half-way through calendar year 2009 seems like a good time to talk about the latest, particularly as two recent moves by major web properties haven’t gotten the mainstream attention they will soon deserve. So while I only have two predictions today, they are significant.

  1. Facebook’s recent adjustment to their privacy settings spell the beginning of the end for Twitter; and
  2. Google Wave will turn social media into a true two-way conversation for the first time (if it’s widely adopted).

Facebook is About to Kill Twitter

Facebook's everyone fieldFor a while there, it seemed that Twitter’s explosive growth rate meant it was a serious threat to Facebook. It is certainly the media darling right now for all that is shiny about social media. With Facebook soon to allow status updates to be shared with everyone, they are yet another step closer to Twitter’s public lifestreaming capabilities. But they do better than Twitter in that area, in that you can share photos, videos or articles more descriptively on Facebook than you can on Twitter.

Plus, Facebook has made several moves to supporting APIs. It’s always been the open API abilities of Twitter that facilitated the dialogue on that site. (Let’s face it, it’s certainly not the below average Twitter web interface.) Put it all together and Facebook will soon be offering:

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