I recently came across this post by Lawrence Liu called, Social Media and New Roles For Employees. It is a wonderful post regarding employee roles in social media, the importance of aligning with marketing so that employees understand go-to-market messaging, as well as some thoughts on being translucent as opposed to transparent. This post also ties very nicely in with Jeremiah Owang’s discussion on the five ways companies let employees participate in social media.
Dan Schawbel recently posted a blog entry with the same title and suggested the following social… [ Read the full article → ]
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