If you’re a friend of mine on Facebook or Twitter, you more than likely also know that I am a HUGE fan of Foursquare, a location-based social community where you check in to different venues and receive “badges” based on how your check-ins are tagged or categorized. And while many companies are now realizing the benefits of location-based marketing, I, of course, see a huge opportunity to leverage Foursquare-esque technology to engage and motivate employees.
Using Location-Based Information for External Marketing
The popularity of the Foursquare community has increased so much that mega companies are now using the newly introduced Foursquare business tools for social media marketing. For example, Starbucks recently announced a “Barista” Foursquare badge for those who visit a Starbucks five or more times and Foursquare recently partnered with 30 businesses to introduce tools that give companies real-time statistics on who checks in to their establishments. Moreover, it’s another opportunity for a company to humanize itself to its consumers. Case in point:
Shelley Bernstein, chief of technology at the Brooklyn Museum, sees promise in the Staff pages. “Basically, the new statistics tools give us the ability to promote a personal face for our staff so we’re not just seen as an institution,” she said. “We’re wrapping all of this into our Web site through Foursquare’s A.P.I.’s , and we allow people to interact with staff and have the opportunity to engage with them in new ways.”
Original Post: Foursquare Introduces New Tools for Businesses, New York Times
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