Source: Ignoring Social Media could be the worst business decision you ever make – Ecademy.
Some people thought that the telephone was a fad. The founder of IBM himself failed to see the long-term possibilities of the computer. Others believed that TV would never catch on and still others thought that email would never replace letters and postcards. There are also those who say that Social Media is just a phase, a passing trend that will be gone in a few years.
As a digital marketer, a web presence architect and an Internet professional who is deeply involved in creating and implementing Social Media strategies for my clients – a variety of businesses of all shapes and sizes – I see firsthand the variety of responses to this new Internet paradigm.
Some people are blissfully unaware of Social Media. Some are aware but are choosing to ignore it. And, at the opposite end of the spectrum, some people confess to be “dabbling”, or “doing a bit” and finally, some people – and some businesses – are completely embracing it, pushing out the frontiers and seeking to make the most of this phenomenon.
Unaware of Facebook? What planet…
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It is no shock that the social media marketing landscape has changed the playing field of business to business and business to consumer. Years ago you had only a few options to get in front of whom ever you needed to get in front of, phone and mail. The choices and possibilities now are endless with the surge of popularity of hiding behind the computer and reaching out to decision makers on social marketing sites like Twitter and LinkedIn.
