Original Source: How companies are benefiting from Web 2.0: McKinsey Global Survey Results
According to McKinsey’s just published Web 2.0 Global Survey, companies that use social media applications say they’ve seen clear benefits from the technology. The survey was conducted online in June 2009 and received 1,695 responses from executives across industries, regions, and functional specialties. The survey questioned Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts. About 69% of those surveyed said their use of social networks had increased innovation, improved their marketing plans and given them access to new information. The survey found that companies that made the most use of social technologies tended to see the largest benefits.
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