Ok, so I know what you’re thinking… another buzzword. So, what in the world is Phonecasting?
Phonecasting, also known as phlogging or phone-blogging, involves the ability to use your phone to broadcast directly to the internet, live. Phonecasting combines the popularity of podcasting with the ubiquity and ease of use of mobile devices.
How does Phonecasting differ from Podcasting?
Well, for starters, podcasters typically use a microphone and recording software to create their programming. In contrast, phonecasters use the phone as the microphone. In addition, unlike traditional podcasting, phonecasting does not require recording software but simply phonecasting service (or application) that allows users to dial a number and record.
Don’t like blogging? Try phonecasting to attract your target audience.
You have often heard me speak about the topic of mobile marketing as a recruitment channel. Mobile recruiting offers the ability to market specifically to a target audience anytime, anywhere, on their mobile device. Since mobile is the most widely used of all mass media channels, phonecasting offers yet another dimension to the idea of mobile recruiting. With phonecasting, recruiters/employers have the ability to share job opportunities in the form of audio podcasts or jobcasts. Chris Russell over at JobsinPods has built a formidable business providing jobcasting solutions for employers. Consumers (candidates) can easily subscribe to a phonecasts/jobcasts and listen while on-the-go, at the gym, during idle time in traffic, etc. You can follow Chris Russell on Twitter to get more on this topic.
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