I had such a tremendous response to my previous list of micro-blogging and enterprise 2.0 resources, that I thought I would research just a little bit more to see what else I could find. I came across this “live binder” of Enterprise 2.0 resources put together by Ellen Trude, a teacher by profession, and who is currently a training consultant for social media and special projects concerning collaborative platforms. Her live binder contains an immense amount of Enterprise 2.0 studies, blog posts and research that makes it one of the most comprehensive resources I’ve ever come across. If you’re putting together a presentation, post or paper on Enterprise 2.0, this is a resource you shouldn’t miss.
It is a pleasure to post the live binder here in recognition of all of the effort she put into it. If you wish to connect with Ms. Trude, please follow her @e_trude.
Tagged as:
e20,
ellen trude,
enterprise 2.0,
Presentations
Social Media Today, with help from .BIZ, has conducted research and created a new whitepaper to provide you with insights and advice on how the fast moving world of Social Media is about to change… again. Is your business keeping up? We have documented some important marketing trends and shifts in the future use of social media by businesses.
Social media is currently most often used as a general communications tool in public relations and marketing, but there is a major shift underway. In this research, we found that companies are now viewing social media as a primary tool of customer engagement, enabling lead generation, immediate customer contact, and customer interaction.
This study is the first to measure a coming shift in how companies will use social media.
The report describes the factors driving this change, and provides valuable information that your business can use to get in front of the trend.
Tagged as:
corporate marketing,
corporate networking,
Presentations,
social media
IBDF’s first ‘Annual Report Card’ of the most valuable retail brands in the United States, plus the top 5 in Canada and Mexico. It’s an assessment of the companies that are most successful at managing their brand, as well as a look at those that didn’t make the cut.
Tagged as:
brand marketing,
Presentations
