recruitment

via Six tips for using Twitter as a recruitment tool | View from the Cubicle | TechRepublic.com, by Toni Bowers

According to Nielsen NetView, in February 2009, Twitter had nearly 7.1 million users, with a growth rate of 1,382 percent from the year before. Some companies are finding this growth rate a great opportunity to recruit people for jobs.

In a recent issue of Workforce Management, two representatives from digital advertising agency Organic said they have made Twitter the anchor of their job posting strategy. Here are some of the benefits, according to Organic:

“Once we have an opening that might be a fit for a Twitter friend, rather than making a cold call to a stranger, we can make a “warm tweet.” We can talk to someone with whom we’ve already interacted, who already understands a bit about Organic based on tweets that cover Organic’s culture, work and news items. It’s less like a blind date and more like a first date with someone you’ve already met.

Another benefit: There are no time or space constraints to tweeting with a candidate. We don’t have to interrupt potential candidates during their busy workdays; they can engage with us when it’s convenient for them. And candidates who aren’t ready to make a move can easily retweet, or forward, our opening to peers who may also be a fit.”

Also, it’s free, unlike many traditional job boards.

Tagged as: Jobs, recruiting, recruitment, Twitter

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