2014 CMO’s Guide to Social Platforms

Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.

For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included).

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Building A Social Business – It’s Not Just About Technology

The 8 Step Guide to Building a Social Workplace

While social business has become a hot buzzword over the last few years, the evidence of success has been hard to capture and measure. Successes are much more clearly identified and defined when it comes to technology and collaboration platform adoption, but much the lines become more blurry when it comes to emotional, cultural impacts and business successes as a result of becoming a social workplace.

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Social Collaboration is Here to Stay

Original Source: The State of Social Collaboration, Central Desktop

Social collaboration is here to stay.  In less than five years, the dialogue around social collaboration has shifted from skepticism to “expecticism.”

In the near future, software vendors won’t differentiate on whether or not they are social – virtually all business software will be inherently social. The intranets of tomorrow will ALL be like Facebook. Rapid and hyper collaboration tools that leverage the entire company and remote workers will be “table stakes” in the enterprise.

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