2014 CMO’s Guide to Social Platforms

Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.

For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included).

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Building A Social Business – It’s Not Just About Technology

The 8 Step Guide to Building a Social Workplace While social business has become a hot buzzword over the last few years, the evidence of success has been hard to capture and measure. Successes are much more clearly identified and defined when it comes to technology and collaboration platform adoption, but much the lines become more blurry when it comes to emotional, cultural impacts and business successes as a result of becoming a social workplace.

It’s no wonder that the industry has entered what Gartner refers to as the trough of disillusionment.

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No More Silos… Just Social Business

From: Holistic Social Relationships, Breaking Down Social Media Silos and Enabling a Coordinated Brand Voice, Astute Solutions

A holistic approach to social listening and engagement can transform your business into a social business, help you quickly find relevance in the massive social world and allow you to use the information for the betterment of your entire organization.

At first blush it might seem like marketing should take the lead and “own” social media and there are plenty of benefits available that can be leveraged to enhance the brand. But once you identify the numerous stakeholders who have or will find tremendous value in social information, it quickly becomes clear: social media is not all about marketing, sales, PR, HR or even support.

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From Social Media to Social Business at IBM BeNeLux (Case Study)

IBM’s goal is to promote the vision of social business by embedding it into the digital activities and everyday thinking of employees. The challenge is to inspire already technically savvy and digitally motivated employees to become ‘digital citizens’, enthuse them about the value social media can add and motivate them to start exploring the online world.

With this objective in mind, IBM BeNeLux enlisted the aid of global marketing agency, Ketchum Pleon, to help them transition from not just doing social media, but to transform  their daily business through social technologies. A pool of best technical minds and leading innovators – who believe in building a smarter planet – decided to move IBM and its clients well beyond social media into a new era of collaboration they call Social Business.

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Putting Social HR in Its Place: The Employee Lifecycle

Social HR and the Employee LifecycleWhen I present social business as my passion, the typical listener assumes I’m talking about Yammer, Facebook or Sharepoint. It’s interesting to see how they can easily confuse social platforms as the same as being a social business. But it’s not.

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Social Collaboration is Here to Stay

Original Source: The State of Social Collaboration, Central Desktop

Social collaboration is here to stay.  In less than five years, the dialogue around social collaboration has shifted from skepticism to “expecticism.”

In the near future, software vendors won’t differentiate on whether or not they are social – virtually all business software will be inherently social. The intranets of tomorrow will ALL be like Facebook. Rapid and hyper collaboration tools that leverage the entire company and remote workers will be “table stakes” in the enterprise.

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