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Since 2010, CMO has released its annual infographic that highlights the social platforms that matter to marketers.
For this year’s guide, CMO.com teamed with data visualization specialist Visual.ly to help with both content and design. For 2014, the Big Four are joined by newcomer SlideShare, 2013 entries Google+ and Pinterest, and Instagram, which makes its second appearance since2012. As in past years, each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years (except in cases where the platform was not previously included).