It’ s really no longer a question of IF your company should establish social media guidelines but rather WHEN will you create them. With the growing audience of social media users internally and externally, it would be to a company’s detriment to overlook community policies for their employees. If you haven’t realized the full impact of how social media can impact your company brand and marketing efforts, you should check out these 5 Social Media Disasters.
Some ideas on how to create a corporate social media policy:
- Involve Stakeholders Throughout
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