I recently came across an excellent article for integrating social media into a web content strategy. If you are someone who is responsible for building the web strategy for a client or for your company, this article contains some fantastic thoughts as well as tips. I’ve highlighted some of the information here, but for the full article as well as working examples, you should read it in its entirety on Digital Web Magazine.
Whether you’re an employee or a consultant, it sometimes falls to you to drag an organization into the 21st century—and that often means convincing a company to adopt social media. Someone might even be asking you about some new web tool their son or daughter is using.
Outside of the tech industry, skepticism and fear are the norm when it comes to social media. But it is simply about finding the best way to communicate with an audience. Social media consists of the same content already in use: text, audio, images, and video. The difference lies in its ability to open up new channels of communication.
Rather than getting bogging down in discussions about the uses of Twitter, Flickr, StumbleUpon et al, start by explaining social media with a simple analogy. Most individuals or organizations have an office or home base, their offline equivalent of their website. Ask them if they make all their customers, partners, and employees call or visit their home office in order to communicate. The answer will likely be no—they go out into the world to communicate; to conferences, meetings, events, and so on. That is the equivalent of social media—using social media means going where people are in order to connect and communicate.
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