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Not sure how to jump start your social media approach?
Download [Aon Hewitt's] social media map to identify the best opportunities. As a really good example of how to take the social media map and use it for your needs, see the example to the right which is from their recent social media workshop.
Join Aon’s LinkedIn group to share your map and ideas.
Also follow @AonHewittInside for continued social media insights.
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It’s raining social media. I LOVE it! And I absolutely love that small to large corporations have really started to see the value in social media. I’ve seen and been approached by many companies who are just on the verge of judiciously implementing the use of social technologies internally as well as externally as an extension of their marketing efforts, to raise brand awareness, and to engage employees.
Setting enthusiasm aside, one of the things I’ve observed lately is that sometimes these social media efforts are disconnected from one another, and oftentimes one functional organization has little to no awareness of what other organizations are doing. I liken this observation to my many years as a Web developer in Corporate Communications, where we would come across “rogue” or grassroots Web site efforts that we would have to wrap into the corporate brand. I absolutely applaud anyone’s earnest efforts to take initiative and make change; however, it’s essential that these efforts be coordinated not only from a branding standpoint, but also legal and overall communications ones as well.
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If you are a social media strategist, below is social media strategy diagram that you will find extremely useful. Posted by Marc Campman on the Marketing 2.0 network (but originally developed by David J. Carr), it groups the development and roll out of a social media strategy in four distinct phases.
click diagram to open high res version in new window.
Phase 1: LISTEN. In this phase you have to define your key stakeholders and listen to what they are doing on the web and social arena. Its just like real marketing. Who is your target market, and what do they need. The only difference now is that standard market research won’t do the trick. You now have to find the online places where they are and listen to what they are saying. About you, your product, your service, the market etc.
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I just came across the social media policy that Wendy Harman at the Red Cross has been hard at work creating, and it is too good of a document to not pass along. The purpose of the strategy is to encourage Red Cross staff and local chapters to participate in social media and helps them create a strategy for their particular chapter. The document outlines the goals and objectives that the Red Cross has from a national perspective and provides high level considerations for local chapters interested in creating a social media presence.
Overall, the organization of the content is excellent. The strategy is based on 12 steps:
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