Fleishman-Hillard recently conducted a webinar on Seven Social Media Trends for Engaging the Workforce. The material covered emerging trends in the use of social media for internal communications and used examples from best-in-class brands to show how social media is being used behind the firewall to improve employee communication and drive business results.
TREND 1: Mobile Tools
Mobile Messaging
AT&T ExecTxt
- Short-code system sends text messages to employees’ mobile phones
- Opt-in, voluntary
- Employees subscribe to executives/lists of their choice
- Alerts employees to urgent, time-sensitive news and big announcements
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