The 2012 Social Media in HR Seminar
Tapping into the Power of Social Networks
April 17-18, 2012
NYSSA Conference Center
New York, NY
Some argue that human resources professionals are late-adopters when it comes to anything technology related, including social media. But the popularity and possibilities that social recruiting have brought to the profession are causing HR pros to take notice.
While part of HR’s role is to mitigate legal risks, another very large component is to help support and cultivate the corporate culture. As social media becomes more defined in the business world, human resources professionals will have a significant opportunity to leverage this powerful medium in many aspects of the business. [The Future of Human Resources, Mashable]
Please join me at the The 2012 Social Media in HR Seminars, where you’ll hear how organizations are tapping into the power of social networks for innovation, learning, knowledge sharing, talent management and engagement. You will also learn how to manage risks associated with this important communication channel.
The Social Media in HR Seminars will feature case studies on how leading organizations are:
- Leveraging social networks to benefit the entire organization
- Implementing and managing social networks to spur innovation and knowledge sharing
- Using social media to increase employee engagement and bolster employer branding
- Managing the legal implications of social media in the workplace
Some of the confirmed speakers include:
- Ben Brooks, Vice President, Human Capital Performance, Marsh
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I believe one of the best skills for an effective blogger is someone who fervently researches and reads — finding not only inspiration for content but also supporting facts and figures. A lot of people ask me what sites or blogs inspire my own content for The Social Workplace. After spending some time compiling this list, I realized that I was overlooking the very resource that I used when I was first started looking: Alltop.com.
As an enthusiast within the social media space, you will inevitably find Alltop’s topics on collaboration, enterprise or general social media of significant use. However, as my own research became more focused towards internal technologies and employee engagement, I found that these topics were either too broad or slightly off focus (e.g, the enterprise topic is more about infrastructure not strategy). What I found I needed was a topic that listed blog posts and articles related to social technologies that bring about the essence of the internal social workplace — employee engagement, intranets, productivity, knowledge management, social learning. Therein lies, corporate social media.
Imagine my delight, then, when L.P. “Neenz” Faleafine at Alltop.com accepted my proposal to create a new topic category that was specific to this area. In fact, the original intent for my “List of Social Intranet, Enterprise 2.0, Collaboration, Engagement, and HR Technology Experts” was created as my first steps towards compiling a list for Neenz to populate this category.
I’m extremely excited to say that this list is now live: http://corporate-social-media.alltop.com/
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Below is what’s intended to be a growing resource list of professionals, bloggers, enthusiasts and experts who focus on creating a social workplace through — but not necessarily limited to — collaborative technologies, corporate social media, intranets, employee engagement or HR technology. If you or your community (more than one contributing author) would like to be included, please submit your information via the
contact form or by commenting below and we will be sure to include you.
Individuals
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The Association of National Advertisers (ANA) is the advertising industry’s oldest trade association, founded on June 24, 1910 in Detroit, Michigan by 45 companies to safeguard and advance the interests of advertisers and consumers. ANA Today Insights is a newsletter that provides market information on indispensable business insight, collaboration opportunity & industry advocacy. Visit the ANA web site for more information and how to become a member.
In a world dominated by social media every marketer is now a publisher and every publisher is now a marketer. Mass socialization is taking place, with consumers spending more than six hours per month engaged in social media. Fifty-five percent of U.S. adults have a Facebook page today. This rise in consumer conversations means that people are listening to what brands say and how they respond to consumer issues online. When organizing internally for social media, marketers have to first fight the myth that it “can’t be done.”
- The first step is to take a critical look at the social media landscape and any available data, and then educate internally.
- Next marketers must build a comprehensive digital strategy, a framework to deliver that strategy that is specific to the brand, and a usage policy.
- Finally, marketers must execute and activate these strategies in a way that makes sense for the brand. Only join conversations that are relevant.
Find out exactly how Del Monte implemented its social media strategy with the three-step process.
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An exploration of authenticity in social media and in real life.
In one of my recent social media gatherings, a group of us reflected on what it’s like to eventually meet each other in person. Someone mentioned that they find it interesting when they meet people and there is a disconnect between the online persona and the physical person. Someone that is an introvert in real life can easily become an outspoken extrovert when shielded by a monitor screen. No matter who you are, it’s always nice to bridge the online and physical connection, but it begs the question: which you is the authentic YOU? The introvert or the extrovert? The person you are putting forth in real life or the person you present to your online counterparts? And how do you choose who sees what?
In life in general, the dynamics of any relationship or connection are hard because we are not just about our personal brands. “We are complex beings whose emotional, intellectual, spiritual and physical selves are in a constant dynamic state of change. We are social beings who find health, not in self-projection, but in self-giving, in actions of creating and sacrifice.” [Ed Brenegar]
In real life, our actions speak louder than our words.
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authenticity,
genuine,
personal branding,
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