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It's Benefits Renewal Time… and the Perfect Chance to Engage Your Employees

October 23, 2009

Wow… what a whirlwind couple of weeks it’s been … for a large company, ramping up for the month of October for Benefits Renewal is akin to a retailer ramping up for the holiday season. From a communications perspective, benefits renewal is generates the largest open rates and click throughs on e-mail communications, as well as page views on the corporate intranet. So what does this tell you? That it’s the perfect opportunity to engage employees to not only educate on available benefits options but to also drive the corporate message. And what better way to achieve that than to leverage social media / enterprise 2.0.

I came across this fantastic post on Benefits Buzz which discusses how, as communicators, we should be rethinking how we deliver our messaging and how benefits renewal is the perfect time to take advantage of social media options:

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Hi Corporate. It's me, Social Media. Your Newest Employee.

October 16, 2009

For the most part, Corporate America IS adopting social media, some companies more quickly than others, but hey … we’re gradually getting there. My impressions though, is that most companies focus more on implementing social media from an external marketing and public relations standpoint rather than fully exploring the other side of the house.. internal communications. What about internalizing social media? Building that Enterprise 2.0?

Anyone who knows me, knows that I’ve been working on building out a strategy on implementing social media tools for my company. In my research for best practices and what other companies are doing, I came across this fantastic post written by Carolyn Ray at the Financial Post. Her post really highlights the fact that social media is NOT going away — that it truly is the next level of tools to internal communication: engaging in two-way communication from the bottom-up, top-down and side-to-side. Her post is provided below, and I welcome your thoughts on this topic. Talk to me about what your company is doing to internalize social media?

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Trend Timelines: What's Coming, What's Going

October 8, 2009

For any marketing effort, it’s essential to understand not only how different media impacts human behavior but to also assess what’s most likely to be extinct in the coming years as well as what innovative things are coming up on the horizon. Below is Ross Dawson’s “tongue-in-cheek,” yet remarkably insightful!, assessment of these trends:

Extinction Timeline

October 14, 2007

When people talk about the future, they usually point to all the

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Ross Dawson is a 'Social Media Framework King'

October 8, 2009

I have to admit, looking at beautifully crafted social media frameworks makes me feel positively giddy. So imagine my delight when I saw all of the social media framework goodness on Ross Dawson’s Twitter page: @rossdawson. So, for other geeks who get the same cheap thrills as I do, I’ve combined the frameworks created by Ross Dawson and Advanced Human Technologies and Future Exploration Network into

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Is Social Media a Fad or the Biggest Shift Since the Industrial Revolution?

September 24, 2009

Original Source: Statistics Show Social Media Is Bigger Than You Think

These statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate. Please feel free to share with any non-believers! Welcome to the Social Media Revolution:

Stats from Video (sources listed below by corresponding #)

By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach

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McKinsey Report: Executives Recognize that Web 2.0 has Measurable Benefits for Business

September 21, 2009

Original Source: How companies are benefiting from Web 2.0: McKinsey Global Survey Results

According to McKinsey’s just published Web 2.0 Global Survey, companies that use social media applications say they’ve seen clear benefits from the technology. The survey was conducted online in June 2009 and received 1,695 responses from executives across industries, regions, and functional specialties. The survey questioned Web 2.0 deployments in three main areas: within their organizations; externally, in their relations with customers; and in their dealings with suppliers, partners, and outside experts. About 69% of those surveyed said their use of social networks had increased innovation

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Check Out the Social Media Strategy Framework

September 18, 2009

Ross Dawson, founder of Advanced Human Technologies, launched the Social Media Strategy Framework back in July. This framework provides guidance and a frame on how organizations can approach engagement with social media. This is a Beta version. Ross is asking for input on your thoughts on what’s wrong (and right) for this to be taken into account for the next version. I encourage you to do so here.

Click on the image to download pdf

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Social Media: Why Should HR Executives Care?

September 12, 2009

Carmen Hudson’s presentation to HR Executive Forum on Web 2.0 for HR executives: Social Media: Why Should We Care?

Carmen Hudson is a Senior Manager, Talent Acquisition at Yahoo! Inc. She overseas Yahoo’s sourcing team. Prior, Carmen served as Manager, Global Strategic Sourcing at Starbucks Coffee Company where she was responsible for leading the team that develops strategic sourcing strategies for Starbuck’s retail, non-retail and international business units. She has established herself at other marquee companies such as Microsoft and Amazon.

More information on Carmen Hudson is available at: Peopleshark

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Survey Reveals 86 Percent of Organizations Use Social Technologies for Business Purposes

September 12, 2009

Mzinga and Babson Executive Education recently invited a number of participants to participate in a survey examining social software in business. The primary goal of the survey was to examine the adoption and current state of social technologies in business, including how organizations are using social software to improve business processes such as productivity and efficiency, cost reductions, innovation, and brand awareness.

Conducted in collaboration with Babson Executive Education, the survey findings will support a new professional education program designed to help senior managers develop and implement social business strategies, new human capital policies and business processes for success in today’s

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8 Competencies for Socializing Your Organization

September 12, 2009

Original Source: Kickapps

The “8 Competencies for Socializing Your Organization” webinar was presented by Rachel Happe, founder of The Community Roundtable, a peer network for community managers and social media practitioners. Rachel’s presentation covered 8 core competencies that organizations (commercial and non-profit) need to get a handle on to be successful in the era of the social web.

It’s a topic that we’re very familiar with and hear from our clients on a regular basis. Here’s a recording of her webinar and also the slides that she presented.

Slides from Slideshare:

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