In driving social technologies within an organization, the number one question that I hear from top level executives is “what problem would this be solving for us?” And trust me, it’s hard for me to contain myself when posed with this question and not stand up on my soapbox about how social media can drive engagement and collaboration. But, the bottom line is that the successful integration of social technologies within a corporate enterprise isn’t just about innovation or enablement, but it is also the ability to fill a business need. And, from an internal communications perspective, finding the right balance between social technologies and existing communication channels is especially important. When you’ve identified this, that’s when you see the biggest executive support, employee… ... Continue Reading →
By Charlene Li: Many companies approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels. Brands, Web sites, and any other companies pursuing social technologies should analyze their customers’ Social Technographics first and then create a social strategy based on this profile.
B2C Profile Tool
Companies often approach Social Computing as a list… ... Continue Reading →
Came across this oldie, but goodie and thought I would share:
by Shiv Singh, Boxes and Arrows, on 2004/02/09
“Fundamentally, your intranet must be tied to value creation like other business services within your organization.”
Within most corporations, taking ownership of an intranet is an unglamorous, exhausting, and thankless job for a new intranet manager. Many corporate intranets lack thoughtful, focused, and disciplined design and are often extremely large and unwieldy. Fixing these intranets can seem an impossible and futile task.
Furthermore, with new terminology proliferating from the armies of IT consultants, software vendors and business professors in the marketplace, it is becoming even harder to define an intranet, determine what it should accomplish, and measure those accomplishments. In the domain of company intranets, terms like… ... Continue Reading →
Source: Employees Linking Work, Social Media
By Wailin Wong |Tribune Newspapers June 11, 2009
Sun Microsystems exhorts its blogging employees, “Don’t tell secrets.”
IBM advises its workers, “Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.”
And DePaul University says, “Don’t be a mole” by pretending to be someone else.
These guidelines are a sampling of how workplaces are crafting policies on employees’ use of social media platforms such as blogs and networking Web sites. The technology’s tendency to blur personal and professional lines, as well as its ability to quickly… ... Continue Reading →
