Original Source:
Cisco Connected World Technology Report, The New Workplace Currency
To demonstrate the role of the network in our lives, Cisco commissioned an international workforce study of nearly 3000 people. The study revealed that one in three college students and young professionals consider the Internet to be as important as air, water, food, and shelter. The study also found that their desire to use social media, mobile devices, and the Internet more freely in the workplace is strong enough to influence their future job choice, sometimes more than salary. .
This year, the 2011 Cisco Connected World Technology Report examined two new groups of subjects:
- College students
- Recently employed college graduates, many working in their first full-time jobs
The findings are telling. More than half of the study’s respondents could not live without the Internet and cite it as an “integral part” of their lives. In some cases, they call it more essential than owning a car, dating, and going to parties. Also, one in three would prioritize social media freedom, device flexibility, and work mobility over salary in accepting a job offer.
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study
Robert Half, the world’s first and largest specialized staffing firm, conducted a study (http://www.roberthalf.us/workplaceredefined) recently to examine the shifting workplace, general attitudes in a transitioning economy. The study confirms that the more the economy becomes unstable, the more the workforce seeks stability within a company — but how that stability is found differs from generation. It is also brings to light the need for companies to take a look at areas of dissatisfaction (compensation versus increased workloads) to ensure that employee retention is not impacted by the economy.
Original Post: Workplace Redefined, Robert Half
Other key findings:
- Pay is not keeping up with performance. More than one-third (37 percent) of employees felt they are not being fairly compensated for assuming a greater workload during the recession.
- Work is more engaging. About one in four (28 percent) said they are more engaged in their work as a result of the recession.
- Generational views on next career steps differ. For Gen Y, looking for a new job is the most common post-recession career plan, whereas Gen Xers polled said they are more inclined to update their skills. For baby boomers surveyed, staying put at their companies was the most commonly cited post-recession career plan.
- Cross-generational teams bring challenges, rewards. Nearly three-quarters (72 percent) of hiring managers said managing multigenerational work teams poses a challenge. But more than one-third of workers polled felt having a group of employees at different experience levels increases productivity.
Tagged as:
Employee Engagement,
retention,
robert half,
study,
workplace redefined
Universal McCann’s WAVE research into the phenomenal growth of social media is the most robust data set in the world. Affectionately called “Power to the People,” this annual social media tracker has mapped key changes in consumer uptake and usage of social media platforms for the past four years.
Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media, including:
* How consumers use social media and what motivates them to use it
* How social media influences consumers’ purchase decisions
* How social media allows consumers to influence the purchase decisions of people they don’t know
* Which brands are using social media most effectively
* What should be done to maximise the effectiveness of brand communication in these spaces
Wave.4
The latest iteration—WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. The report is stuffed full of global statistics, with individual country focuses on the USA, UK, Germany, Korea, Brazil, India and China.
The data in Wave 4 juxtaposed with the relatively low ad spend in social media shows that consumers are out in front of marketers. The opportunity for success in the relatively uncluttered landscape will never be higher.
Key statistics include:
- The total estimated global active internet audience is now 625m
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power to the people,
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wave2,
wave3,
wave4
Original Source:
Nonprofits Lead Academia and Corporations in Social Media Adoption, ImpactWatch
For the second year in a row, non-profits have adopted social media at a faster rate than corporations or academic institutions.
A new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities” compares organizational adoption of social media in 2007 and 2008 by the nation’s top 200 largest charities.
The study was conducted by Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Chair of the Society for New Communications Research and Chancellor Professor of Marketing at the University of Massachusetts Dartmouth and Eric Mattson, CEO of Financial Insite Inc., a Seattle-based research firm.
The study reveals that:
- 57% of charities have blogs, compared to colleges/universities at 41%, Inc 500 corporations at 39% and only 16% of Fortune 500 Co.s blogging.
- 90% of charities feel that their blog is successful.
- Use of at least one form of social media has increased from 75 to 89% of respondents.
- Usage increased for all social media tools studied: 79% of charities are using both social networking and video blogging, up 38 and 47% respectively over a year.
- 66% of charity respondents conduct online media monitoring, compared to 54% of academic institutions and 60% of the Inc 500.
- Over 80 percent feel that social media is at least “somewhat important” to their future strategy; 45 percent responded that social media is very important to their fundraising strategy.
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Nonprofits,
Reports,
social media,
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Original post:
New study: Deep brand engagement correlates with financial performance by Charlene Li, co-author of “Groundswell”
The goals of the study were to measure how deeply engaged the top 100 global brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — are in a variety of social media channels (including blogs, Facebook, Twitter, wikis, and discussion forums) and, more importantly, understand if higher engagement is correlated with financial performance.
Activity in each channel was ranked for depth of interaction on measures that corresponded to that specific channel. Scores for overall brand engagement ranged from a high of 127 to a low of 1. The top 10 ENGAGEMENTdb brands with their scores are:
- Starbucks (127)
- Dell (123)
- eBay (115)
- Google (105)
- Microsoft (103)
- Thomson Reuters (101)
- Nike (100)
- Amazon (88)
- SAP (86)
- Tie – Yahoo!/Intel (85)
Engagement Correlates To Financial Performance
But even more interesting is that we also looked at the financial performance of the brands, grouping the companies with the greatest depth and breadth into a group called “Social Media Mavens”. These Mavens on average grew 18% in revenues over the last 12 months, compared to the least engaged companies who on average saw a decline of 6% in revenue during the same period. The same holds true for two other financial metrics, gross margin and net profit.
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Case Studies,
social media,
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wetpaint
