Mzinga and Babson Executive Education recently invited a number of participants to participate in a survey examining social software in business. The primary goal of the survey was to examine the adoption and current state of social technologies in business, including how organizations are using social software to improve business processes such as productivity and efficiency, cost reductions, innovation, and brand awareness.
Conducted in collaboration with Babson Executive Education, the survey findings will support a new professional education program designed to help senior managers develop and implement social business strategies, new human capital policies and business processes for success in today’s increasingly socially-enabled world.
According to the survey, 86 percent of respondents reported using social technologies in one or more areas of business, including marketing, internal collaboration and learning, customer service and support, sales and human resources.
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The phenomenal growth of online social networks is altering the way people communicate, share ideas, and disseminate information. This enhanced world of connectivity is also rapidly blurring the lines between professional and private lives. And while the openness of these new communications tools creates great opportunities, they can cause ethical dilemmas for individuals and present many challenges for businesses that can leave brands exposed and vulnerable. Deloitte LLP’s 2009 Ethics & Workplace Survey shows that there is great reputational risk associated with social networking as 74% of employed Americans surveyed believe it is easy to damage a brand’s reputation via sites such as Facebook, Twitter, and YouTube.
“With the explosive growth of online social networks, such as Facebook and Twitter, rapidly blurring the lines between professional and private lives, these virtual communities have increased the potential of reputational risk for many organizations and their brands,” says Sharon Allen, chairman of the board at Deloitte.
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Employee Engagement,
survey
The phenomenal growth of online social networks is altering the way people communicate, share ideas, and disseminate information. This enhanced world of connectivity is also rapidly blurring the lines between professional and private lives. And while the openness of these new communications tools creates great opportunities, they can cause ethical dilemmas for individuals and present many challenges for businesses that can leave brands exposed and vulnerable. Deloitte LLP’s 2009 Ethics & Workplace Survey shows that there is great reputational risk associated with social networking as 74% of employed Americans surveyed believe it is easy to damage a brand’s reputation via sites such as Facebook, Twitter, and YouTube.
“With the explosive growth of online social networks, such as Facebook and Twitter, rapidly blurring the lines between professional and private lives, these virtual communities have increased the potential of reputational risk for many organizations and their brands,” says Sharon Allen, chairman of the board at Deloitte.
Tagged as:
deloitte,
Employee Engagement,
survey
