by Marta Strickland, The Community Manager’s Toolbox (Three Minds On Digital Marketing @ Organic)
In the first post of the series, Sarah Jo made a bold point: if you are socializing online, “you’re a community manager — managing yourself as a brand.” It’s easy to forget but often the what comes up on our Google results page or conversations on Twitter are the way many people are introduced to who we are and what we do.
Remember… you are a brand. So why not start acting like one, and invest in managing your digital life. Luckily there are some great tools out there to get you started.
The Facebook Toolbox
1. Facebook Insights: Right now, you can use this tool to monitor the amount of comments, fans, etc. you have on your “fan page”. The upcoming makeover will provide a lot more value including interactions per post and post quality.
2. Facebook Lexicon: While you’d have to be a pretty big celebrity to make a spike in Facebook’s version of Google Trends, this tool can help you understand what’s being talked about the most. Content strategy needs not only be for big brands anymore.
Unfortunately there is a LOT that Facebook doesn’t tell us yet, especially if we chose to have a regular profile rather than a fan page. It doesn’t answer much about how our network is growing, how my activity compares to people like me, and what particular content I’ve posted has been successful in engaging my fans. Maybe if Facebook had gone open API earlier, like Twitter, we would see some much more interesting applications…
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