Posts tagged as:

trends

For any marketing effort, it’s essential to understand not only how different media impacts human behavior but to also assess what’s most likely to be extinct in the coming years as well as what innovative things are coming up on the horizon. Below is Ross Dawson’s “tongue-in-cheek,” yet remarkably insightful!, assessment of these trends:

Extinction Timeline

October 14, 2007

When people talk about the future, they usually point to all the new things that will come to pass. However the evolution of human society is as much about old things disappearing as new things appearing. This means it is particularly useful to consider everything in our lives that is likely to become extinct.

Innovation Timeline

March 2, 2007

When people talk about the future, they usually point to all the new things that will come to pass. However the evolution of human society is as much about old things disappearing as represents visually (and as usual somewhat tongue in cheek) the development of innovation from 1900, starting with the tape recorder, safety razor, tabloid newspaper, aeroplane and cornflakes, and flowing up to 2050, before when we may see such fun, delightful, and useful things as baby exchanges, compulsory biometric ID, sleep surrogates, VR enhancing drugs, face recognition doors, robotic pest control, prison countries, 3D fax, gravity tube, self-repairing roads, reputation trading, individual pollution credits, digital mirrors, stress control clothing, and far, far more.

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I have to admit, looking at beautifully crafted social media frameworks makes me feel positively giddy. So imagine my delight when I saw all of the social media framework goodness on Ross Dawson’s Twitter page: @rossdawson. So, for other geeks who get the same cheap thrills as I do, I’ve combined the frameworks created by Ross Dawson and Advanced Human Technologies and Future Exploration Network into one single collection. Some of the frameworks are from a couple of years ago, but they’re still so relevant that I thought I would include them. Don’t be shy… enjoy!!!

Social Media Strategy Beta 2

September 21, 2009

This provides guidance and a frame on how organizations can approach engaging with social media. The left side of the framework outlines the three steps in the process of ENGAGEMENT while the right side shows the three steps in STRATEGY DEVELOPMENT.

Influence Landscape

May 17, 2009

The Influence Landscape framework is launched in a Beta version that will be refined and developed over time, as influence is now one of [Ross Dawson's] major research and content directions.

Trends Map 2009

December 18, 2008

The 2009 trend map moves on from the subway map theme of the last years to show the multi-tentacled hydra that is the year ahead.

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