Original Post: Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
Klout is a wonderful little tool that measures Klout Score, a proxy for “influence”:
It is easy to understand the market demand to boil things down to one number, but this is perhaps the least useful thing in Klout.
While on the surface they might seem useful, I am always suspicious of compound metrics. They can be subjective, inapplicable to many and efficiently hide the insights you need to understand what actions to take. [See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques]
Mercifully there is so much more to Klout than that.
Klout measures a bunch of lovely metrics, specifically applicable to Twitter, that are grouped into four buckets: Reach, Demand, Engagement (!!) 
, Velocity.
There are two lovely things about these computations.
Tagged as:
analytics,
influence,
klout,
Measurement,
Twitter
In July, Mashable wrote a post on how statistics confirm that teens don’t tweet which was based on Morgan Stanley’s report “How Teenagers Consume Media” and Nielsen Wire’s article, “Teens Don’t Tweet.” All of these reports generated an incredible amount of response and trending topics from teenagers who either commented on these posts or responded via Twitter.
I happened across Danah Boyd’s article which has a very in-depth and insightful response on why all of these reports should be taken with a grain of salt.
Original Post: Teens Don’t Tweet… Or Do They?
We have a methodology and interpretation problem. As Fred Stutzman has pointed out, there are reasons to question Nielsen’s methodology and, thus, their findings. Furthermore, the way that they present the data is misleading. If we were to assume an even distribution of Twitter use over the entire U.S. population, it would be completely normal to expect that 16% of Twitter users are young adults. So, really, what Nielsen is saying is, “Everyone expects social media to be used primarily by the young but OMG OMG OMG old farts are just as likely to be using Twitter as young folks! Like OMG.”
Tagged as:
danah boyd,
teens,
tweens,
Twitter
I love hearing how social media is changing the way businesses relate and interact with their customers. Personally, I remember a time, when I worked for an internet provider company, where I would cringe when people approached me with customer service issues. Friends and family would want to tell me their technical issues or complain about how slow the service was. My standard response became, “call customer service!”
However, social media has provided a completely new approach to customer service… where employees who are enthusiastic about their company’s products / solutions and also passionate about social media are being employed to not only be brand evangelists, but to provide expertise and advice on product information all the way through to the actual purchasing decision.
Tagged as:
best buy,
crm,
twelpforce,
Twitter
Original Source:
7 Secrets to Tweeting Your Corporate Culture, Mashable
Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter:
1. Share Your History
I’m not talking about chronicling the 42 year history of your firm 140 characters at a time. Although, I guess if you really wanted to, you could. What I mean by share your history is that you should tell the Twitterverse when you make history. For example, if your company is named one of the Top 50 Places to Work or wins an industry award; that’s making history and you should tell the world by tweeting about it.
Another historic moment is when an organization grows and expands, especially in the current economic climate. Dunkin’ Donuts did a great job announcing their entry into the Birmingham market.
2. Talk Vision and Mission
Tagged as:
corporate marketing,
Employee Engagement,
Twitter
Source: ReadWriteWeb
According to a recent Bloomberg report, Twitter plans to target a handful of large corporations currently using the service to generate its first revenue this year.While he would not release exact sales figures, Twitter co-founder Biz Stone was quoted in the post as saying, “The idea is if they are getting value out of Twitter, then we could add more value to what they are doing and we could get some revenue… We think we’ll get to something this year, however simple, that shows we’re making some money.”
SponsorServices to be offered to the companies may include account verification, statistics and analytics, and multiple account management. However, almost any imaginable feature Twitter could offer is already being pushed by third-party services. Account verification, which has already been implemented for a handful of celebrities’ accounts, is the only feature that only Twitter can provide, at least for the time being.
Tagged as:
Twitter
